This Opportunity
WSP is searching for a Marketing Consultant in our Tampa, FL office. As part of our Strategic Growth Team, you will be involved in the strategies, accounts, and pursuits that fuel our growth and allow WSP to be part of projects that design the future.
While our ideal candidate will bring experience in the A/E/C industry or in professional services, what we’re looking for is someone with a collaborative, can-do attitude who has a special knack for problem solving, creativity and storytelling. The right candidate will be an empathetic colleague who works to build community through positivity and who can bring home the win!
The Marketing Consultant works with marketing leadership and subject matter experts to execute successful proposal, pursuit and marketing activities for projects in the Eastern United States, nationally, and globally.
Your Impact
Under limited supervision performs duties to assist the marketing efforts of the region/district including proposal and qualifications preparation and presentations. Coordinates marketing efforts of outside vendors and subcontractors. Assists with managing marketing systems and budgets, maintaining all marketing collateral and supports communications initiatives.
- Leads standard proposals with limited supervision and supports complex proposals with general supervision
- Researches, gathers and edits proposal materials, including writing, verifying, and formatting proposal information. Ensures the various aspects of proposals and other marketing materials are compliant, accurate and delivered in a timely manner
- Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP
- Organizes and may facilitate proposal strategy meetings
- Collaborates with technical staff and reviews/edits content for clarity, compliance and key messages
- Collaborates with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit
- Supports technical staff in presentation phase of pursuit, coordinates graphics and helps refine key messages
- Supports client engagement teams by preparing materials for internal and external meetings and may participate in client engagement team meetings
- Embraces technology and looks for ways to increase effectiveness of marketing activities and client engagement.
- May coordinate district communications activities, including creating press releases and announcements, writing articles for newsletters, and coordinating project awards and other special communications-related projects.
- Other duties as assigned.
Who You Are
Required Qualifications
- Bachelor’s degree
- 3+ years minimum experience
- Minimum of 3 years’ experience in editing, proofing and general marketing skills
- Excellent verbal and written communication skills
- Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related applications.
- Interest in automation and other emerging technologies.
- A strategic mindset
- Strong organizational and coordination skills along with liaison capabilities and knowledge of business development procedures is required
- Ability to manage and prioritize multiple projects and deadlines
- Must have knowledge of procedures necessary to manage a standard proposal from onset to conclusion with limited supervision
Preferred Qualifications
- Experience in A/E/C industry
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